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E-commerce Platform for Fashion Brand TOTODAY
FIRST GLANCE
Totoshop, has successfully leveraged the potential of e-commerce platfom to increase their social reach and engagement. They integrated their social media, catchy product images and marketing campaign which have garnered almost 10 million views, into their e-commerce platform. By creating shoppable content, Totoshop has elevated their website to the next level and enhanced customer engagement. This strategy has proved to be effective in boosting the sales of their high-quality clothing products targeted towards professional users.
We improved their website so they could swiftly adapt, allowing them to reach a much larger clientele.
RESULTS
Shortly after their e-commerce website introduction in 2020, sales of Totoshop skyrocketed from dismal levels during COVID-19. Totoshop saw the following enhancements:
11% of Overall Revenue
13% Conversion Rate of Online Shop
13% On The Typical Order Value
48-175% Increased Top-Selling Product Sales
11% of Overall Revenue
13% Conversion Rate of Online Shop
13% On The Typical Order Value
48-175% Increased Top-Selling Product Sales
SOLUTIONS
A custom e-commerce theme for the product listing, utilizing Totoshop's marketing campaign and SEO optimization.
MLTech Soft team maintains a seamless UI/UX for the e-commerce website, encouraging more browsing and exposure to products.
A streamlined and efficient way for businesses to manage their online store, including inventory management, order processing, and customer management
With the inclusion of a content management system, businesses can easily manage and update their product listings, pricing, and other relevant content to keep their site up-to-date and relevant.
- This custom solution enables Totoday to enhance customer engagement and increases sales, further cementing their reputation as an innovative brand in the clothing e-commerce industry.
Project Goals
Totoshop struggles to get their marketing messaging over to consumers. They hear a lot that people don't know how to use the product, aren't familiar with the brand, and don't have time to try things on in a store. Totoshop's sales and popularity plummeted as a result.
- Increase brand awareness
- SEO optimization
- Indicators of where and how to interact with a website
Dive right in Totoday's World and see how it works
Search
The website has a search function that allows users to quickly find the products they are interested in.
Shopping Cart
Users are able to add products to a shopping cart and view their cart at any time during their shopping experience.
Checkout
The website has a secure and easy-to-use checkout process that includes multiple payment options, shipping options, and order confirmation.
User Account
Users are able to create and manage their account on the website, which includes access to their order history, wish list, and personal information.
Customer Service
The website provides customers with easy access to customer service, including contact information, frequently asked questions, and a chatbot or live chat option.
Newsletter
Users are able to sign up for a newsletter to receive updates on new products, sales, and promotions.
Social Media Integration
The website integrates with social media platforms, such as Instagram and Facebook, to allow users to share their favorite products and receive social proof from other customers.
Loyalty Program
The website offers a loyalty program that rewards customers with discounts, exclusive promotions, and early access to new products based on their purchase history and engagement with the website.
Payment Gateways
The website offers multiple payment gateways, including credit cards, debit cards, VNPay, ZaloPay, Momo and other popular online payment methods, to enable users to make secure and convenient payments.
Order Management
The order management system allows users to create new orders by selecting products they wish to purchase, entering payment and delivery information, and confirming the order.
Search
The website has a search function that allows users to quickly find the products they are interested in.
Shopping Cart
Users are able to add products to a shopping cart and view their cart at any time during their shopping experience.
Checkout
The website has a secure and easy-to-use checkout process that includes multiple payment options, shipping options, and order confirmation.
User Account
Users are able to create and manage their account on the website, which includes access to their order history, wish list, and personal information.
Customer Service
The website provides customers with easy access to customer service, including contact information, frequently asked questions, and a chatbot or live chat option.
Newsletter
Users are able to sign up for a newsletter to receive updates on new products, sales, and promotions.
Social Media Integration
The website integrates with social media platforms, such as Instagram and Facebook, to allow users to share their favorite products and receive social proof from other customers.
Loyalty Program
The website offers a loyalty program that rewards customers with discounts, exclusive promotions, and early access to new products based on their purchase history and engagement with the website.
Payment Gateways
The website offers multiple payment gateways, including credit cards, debit cards, VNPay, ZaloPay, Momo and other popular online payment methods, to enable users to make secure and convenient payments.
Order Management
The order management system allows users to create new orders by selecting products they wish to purchase, entering payment and delivery information, and confirming the order.
PROCESS
ROADMAP
CLIENT'S REVIEW
Mr. Quang - Chief Executive Officer at TOTOGROUP
TECH STACK
Frontend
Backend
DB
Mobile
MLTECH SOFT