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E-commerce Platform for Fashion Brand TOTODAY






Totoshop, has successfully leveraged the potential of e-commerce platfom to increase their social reach and engagement. They integrated their social media, catchy product images and marketing campaign which have garnered almost 10 million views, into their e-commerce platform. By creating shoppable content, Totoshop has elevated their website to the next level and enhanced customer engagement. This strategy has proved to be effective in boosting the sales of their high-quality clothing products targeted towards professional users.

We improved their website so they could swiftly adapt, allowing them to reach a much larger clientele.


Shortly after their e-commerce website introduction in 2020, sales of Totoshop skyrocketed from dismal levels during COVID-19. Totoshop saw the following enhancements:

11% of Overall Revenue

13% Conversion Rate of Online Shop

13% On The Typical Order Value

48-175% Increased Top-Selling Product Sales


A custom e-commerce theme for the product listing, utilizing Totoshop's marketing campaign and SEO optimization.

MLTech Soft team maintains a seamless UI/UX for the e-commerce website, encouraging more browsing and exposure to products.

A streamlined and efficient way for businesses to manage their online store, including inventory management, order processing, and customer management

With the inclusion of a content management system, businesses can easily manage and update their product listings, pricing, and other relevant content to keep their site up-to-date and relevant.

  • This custom solution enables Totoday to enhance customer engagement and increases sales, further cementing their reputation as an innovative brand in the clothing e-commerce industry.

Project Goals

Totoshop struggles to get their marketing messaging over to consumers. They hear a lot that people don't know how to use the product, aren't familiar with the brand, and don't have time to try things on in a store. Totoshop's sales and popularity plummeted as a result.

  • Increase brand awareness
  • SEO optimization
  • Indicators of where and how to interact with a website

Dive right in Totoday's World and see how it works


The website has a search function that allows users to quickly find the products they are interested in.

Shopping Cart

Users are able to add products to a shopping cart and view their cart at any time during their shopping experience.


The website has a secure and easy-to-use checkout process that includes multiple payment options, shipping options, and order confirmation.

User Account

Users are able to create and manage their account on the website, which includes access to their order history, wish list, and personal information.

Customer Service

The website provides customers with easy access to customer service, including contact information, frequently asked questions, and a chatbot or live chat option.


Users are able to sign up for a newsletter to receive updates on new products, sales, and promotions.

Social Media Integration

The website integrates with social media platforms, such as Instagram and Facebook, to allow users to share their favorite products and receive social proof from other customers.

Loyalty Program

The website offers a loyalty program that rewards customers with discounts, exclusive promotions, and early access to new products based on their purchase history and engagement with the website.

Payment Gateways

The website offers multiple payment gateways, including credit cards, debit cards, VNPay, ZaloPay, Momo and other popular online payment methods, to enable users to make secure and convenient payments.

Order Management

The order management system allows users to create new orders by selecting products they wish to purchase, entering payment and delivery information, and confirming the order.




"The new capabilities developed by MLTech Soft's team have provided our customers with an improved shopping experience, leading to an increase in sales and customer satisfaction. We highly recommend MLTech Soft for their exceptional services and look forward to continuing our collaboration with them."

Mr. Quang - Chief Executive Officer at TOTOGROUP