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27/02/2023
15 mins read

Recession is not the end for Startups

A lot of new businesses are worried about how the ongoing economic downturn might affect their business. While their concern is genuine, it doesn't mean all startups launched during the recession will fail.

With proper planning and adequate preparation, your startup has the potential not only to survive but to thrive and disrupt entire industries.

In this article, we will show some tips for startups to overcome and take advantage of the recession.

1. Experts and economists forecast the coming recession

According to the Chief Economist of the World Economic Forum, the economic outlook for 2023 will feel different depending on where you are in the world.

The World Bank has predicted a global recession for 2023, anticipating GDP growth of 1.7%. It is the slowest pace outside of the 2009 and 2020 recessions since 1993.

The IMF forecasts global growth to slow to 3.2% in 2022 and 2.7% in 2023 from 6.0% in 2021. It has the weakest growth profile since 2001, except for the global financial crisis and the acute phase of the COVID-19 pandemic.

Weak global demand will be the biggest challenge for businesses to overcome in 2023. It can lead to high interest rates, high input costs, and talent shortages.

2. Why can startups benefit from a recession?

A recession can provide startups with opportunities to acquire resources. Here are three reasons why startups can benefit from a recession.

2.1. Everything will be cheaper

During a recession, the cost of goods and services decreases as demand decreases. It benefits startups, as they often have limited resources and budget constraints. Therefore, startups can acquire the resources they need to operate at a lower cost.

2.2. It’s easier to hire great talent

Many companies can lay off employees or freeze hiring during a recession. So highly skilled and experienced workers will look for jobs. When talent competition is fierce, startups can attract and hire top talent.

2.3. Less competition

Many businesses struggle to stay afloat in a recession, and some may even close their doors. It can create a less competitive market for startups to enter and establish themselves.

With fewer competitors, startups have a greater chance of succeeding and capturing a larger market share. Moreover, startups can identify market gaps and quickly pivot and adjust their business models to fill those gaps.

3. How to boost your startup during a downturn

Instead of worrying, why don't you find ways to boost your startup during a downturn? There are some strategies to improve your position for long-term growth.

3.1. Cut unnecessary expenses

It's essential to conserve cash and minimize expenses wherever possible. Start by reviewing your expenses and identifying any unessential to your operations.

Consider negotiating with vendors to reduce or delay non-critical projects. By cutting back on unnecessary expenses, you can improve your cash flow and weather the downturn more effectively.

3.2. Be adaptable to changes

A downturn can bring significant changes to the market and consumer behavior. You must be adaptable and ready to pivot your business model. Stay up-to-date with the latest trends and shifts in the market. Be prepared to adjust your strategies and offerings accordingly.

3.3. Embrace your best employees

Your employees are your most valuable asset during a downturn. Identify and embrace your best employees and encourage them to be creative and innovative in finding new ways to drive the business forward.

Consider offering them additional training or resources to help them develop new skills that will benefit the business.

3.4. Proactively attract your customers with unique

During a downturn, customers are more price-sensitive and may save money. To attract and retain customers, consider offering unique and compelling value propositions.

By being proactive and offering something unique, you can differentiate yourself from competitors and attract new customers.

4. Conclusion

A recession can be challenging for startups, but it is not the end. With careful planning, adaptability, and innovation, startups can not only survive but also thrive during a downturn.

By implementing some strategies with unique offerings, startups can weather the storm and emerge even stronger on the other side.

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