Distribution Management System (DMS)

YenViet, one of Vietnam’s leading brands in the fast-moving consumer goods (FMCG) industry, operates a vast nationwide distribution network. With nearly 200 distributors, over 800 sales representatives, and more than 100,000 retail points, managing logistics, sales, and inventory data was increasingly challenging through legacy systems and fragmented processes.

To maintain its competitive edge and optimize operations, YenViet sought a powerful, integrated solution to streamline their distribution network and enable data-driven decision-making. That’s where MLTech Soft came in—with the design and implementation of a scalable, intelligent Distribution Management System (DMS) tailored to the demands of a high-volume FMCG environment.

The Challenge: Disconnected Sales, Inventory, and Logistics Operations

In FMCG industries, the speed and precision of the distribution process directly impact market success. For YenViet, several complex challenges hindered operational efficiency:

• Disjointed order management workflows: Sales reps and distributors were using different tools and manual methods, making it difficult to track order progress and inventory status in real time.

• Lack of centralized visibility: Headquarters lacked immediate insight into field activities, sales performance, and delivery logistics across regions.

• Slow data reporting cycles: Due to the fragmented data landscape, key business decisions were delayed, reducing agility in responding to market changes.

• Manual route and customer visit planning: Sales teams spent unnecessary time coordinating store visits without intelligent scheduling or real-time adjustments.

• Difficulty in scaling operations: As YenViet’s retail network expanded, existing tools failed to support the company’s growing complexity.

With these pain points in mind, YenViet needed a modern, end-to-end platform to unify their operations—from field sales to backend reporting.

The Solution: A Scalable DMS with Mobile Field Apps and AI Insights

MLTech Soft developed a comprehensive Distribution Management System (DMS) that transformed YenViet’s entire distribution ecosystem. The system was designed to be mobile-first and highly adaptable, with features tailored to both on-the-ground users and decision-makers at headquarters.

Field Sales App (Mobile + Tablet):
Sales reps and delivery staff use a cross-platform app to create orders, track inventory, manage customer visits, and log point-of-sale data—whether online or offline. Integrated GPS via Google Maps provides real-time location tracking, route optimization, and proof of delivery through geo-tagged check-ins.

Back-office Management Portal (Web):
Distributors and HQ administrators access a centralized dashboard to oversee operations, approve orders, manage pricing and promotions, and analyze performance through Power BI dashboards. The portal supports granular user roles and real-time syncing with internal ERP systems to ensure data accuracy across functions.

Key integrations include:

• Microsoft Azure for secure, scalable deployment across multiple branches

• Google Maps API for route planning and field activity monitoring

• Power BI for dynamic sales and inventory reporting

• Generative AI in the latest version for natural language queries, enabling users to ask business questions like “Top 10 SKUs by region last month” and get instant insights

This system is built not only for automation, but also for intelligence—empowering both field users and strategic leaders to make faster, more informed decisions.

The Result: Nationwide Digital Transformation Across 800+ Sales Reps

Since its deployment, the Distribution Management System has delivered tangible, business-critical improvements across YenViet’s entire distribution chain. The platform now supports daily operations for:

• Nearly 200 distributors coordinating complex regional logistics

• Over 800 sales reps and delivery personnel placing thousands of orders daily

• More than 100,000 retail points, from modern trade to traditional mom-and-pop stores

Key results include:

• Improved order accuracy and fulfillment speed, with fewer manual errors and faster confirmation cycles

• Enhanced visibility into nationwide operations, enabling management to monitor sales performance and respond in real time

• Increased efficiency in sales rep routing and customer engagement, driven by GPS-based tools

• Smarter, faster decision-making, thanks to built-in business intelligence and AI-driven analytics

The DMS has become a cornerstone of YenViet’s operational infrastructure, supporting its growth while reinforcing a culture of digital innovation across the organization.